The Basics of Negative SEO Practices
A negative SEO is a technique which uses certain unapproved methods to attack the site ranking of competitors on popular search engines like Yahoo, Google, Bing and more. There are certain rules and algorithmic factors which are followed by the major search engines during the ranking process of any website. If a website fails to follow the set rules, then it will never be indexed by the search engines. A person who is master of such manipulations can easily use them for some destructive purpose like attacking the website ranking of their competitors.
What is the use of Negative SEO?
Any business which is successful risks becoming a target of attacks, negative reviews or sometimes, outright smears, from the competition, disgruntled customers and personal enemies. Now if this negative review is successfully combined with search engine optimized content in a publicly viewable page on the Web, it can make its way to first page of Google or other search engines where prospective customers search for the companies or products. Such a high ranked negative review will adversely affect the company name or its brand image for sure. Actually such negative SEO techniques are mostly used for reducing the search engine rankings of particular website. Sometimes, negative SEO is referred to as search engine diminishment.
Different Types of Negative SEO
We are discussing below few methods used for negative SEO and sometimes any combinations of these are also used for more effective results:
There are many advanced negative SEO options used in attempts to reduce or negatively affect another site's rankings and reputation. These can include Google Bombing, link farm inbound linking, false takedown requests to link partners, and other methods. For more information about how negative SEO techniques can adversely affect a website, visit www.adverseseo.com
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